Competitor Analysis


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The big picture:

Competitor analysis can be a vital part of strategic planning for start-ups. It is crucial practice of analysing the competitive environment in which a start-up wishes to operate within a chosen industry. Competitor analysis may render a good positioning of the business within the existing main rivals in the market. In addition, competitor analysis facilitates an insight into the market for the purpose of understanding the main competitors and the gap in the market...

When to use it:

The model can be helpful in understanding better the industry context in which the business will operate. For most entrepreneurs, one of the hardest tasks is trying to convince people about a new product/service or whether the business idea can work. It is vital to prove, at all costs, that the new product/service or idea is totally unique...

How to Use the Tool:

The analysis would require extensive competitor knowledge in order to make well-informed strategic decisions. Competitor analysis has two primary activities, 1) obtaining information about important competitors, and 2) using that information to predict competitor behaviour...



Competitor Analysis

Competitor Analysis Template



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